The Director of YouTube Fashion and Beauty speaks exclusively with FASHION about the launch
Today, Derek Blasberg, the Director of YouTube Fashion and Beauty, announces the launch of a new dedicated style hub: Youtube.com/Fashion, or “slash fashion” as Derek says his team are calling it.
The hub will house a whole library of original fashion and beauty content from some of the industry’s biggest names, providing viewers with behind-the-scenes access to fashion shows, celebrity interviews and first-person content from the likes of Naomi Campbell, Tan France, Jen Atkin and more. Its fashion week coverage, in particular, is set to be gamechanging for fashionophiles eager to catch the action from the comfort of their homes.
The platform was born out of data. Blasberg notes in the official press release that “from 2014-2018, the number of Fashion & Beauty channels on YouTube has grown over 6 time, generating billions of views in the last year alone.” He says the new hub is giving people “what they want” and its goal is to be “a diverse and inclusive place.”
Speaking exclusively to FASHION about the launch (which has been building for the past few months), Blasberg says he has a few early favourites in terms of videos. “It’s really exciting to be a part of some fun collaborations that really showcase the best of both the YouTube creator universe and the fashion industry. My first collaboration was inviting the five creators to the Dior show last September, but introducing Louis Vuitton to Emma Chamberlain and the Dolan Twins was really fun. And it was so great to see the reaction from the YouTube audience.”
The site has released a teaser video of what to expect in the coming months which you can catch below:
The site has already teamed up with Canadian content creators like Shay Mitchell and Gigi Gorgeous, and we ask Derek if there are plans to launch more localised Canadian content in the coming months. His response? “We’d love to have more stylish Canadian content! Winnie Harlow, call me!”
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